Monthly Programs - April 8, 2008

Worcester Polytechnic Institute
Campus Center - Odeum Room

Doors open: 5:30 p.m.
Meeting: 6:30 - 9 p.m.
Cost: $15 members, $25 non-members
Pre-registration
Parking

Break New Ground with Marketing

Tim Young, John Geisel, Katherine Tsaioun, PhD

With such a crowded playing field, companies have to invest much time, effort, and money to find innovative solutions to unsolved problems. The race to profitability is underway, and the clock is running. Companies then face a daunting dilemma: What is the most effective way to explain, demonstrate, and sell their new technology?

On April 8th, members of the WPI Venture Forum will hear how seasoned professionals from three different industries successfully entered untapped markets by utilizing unique and creative marketing approaches.

Tim Young

The keynote speaker will be Tim Young, Vice President of Corporate Marketing of Netezza, a global leader in data warehouse and analytic appliances. Previously, Young worked with Oracle and BMC Software, and was a founding member of two start-ups: Patrol Software (acquired in 1994 by BMC Software) and Proxima Technology (acquired in 2007 by Compuware).

Tim Young has over 15 years experience marketing database and business service management (BSM) products. He has worked for large enterprise vendors such as Oracle and BMC Software and was a founding member to two start-ups: Patrol Software (acquired in 1994 by BMC Software) and Proxima Technology (acquired in 2007 by Compuware). Young has run marketing organizations in Asia-Pacific, Europe and the U.S. and brings a thorough understanding of global marketing to Netezza to complement his domain expertise on database technology.

Young's career in marketing began at Oracle in the early 90s during the Company's rapid growth as a corporate standard for RDBMS. Prior to this, he worked as a consultant conducting large-scale data modeling, database design and business analysis engagements for both Oracle and CACI.

Young has a degree in Computer Science from Greenwich University, London.

John Geisel

John Geisel of Strategic Marketing Partners will then discuss how he has leveraged his customer knowledge to launch new, unique products and turn around underperforming companies. Geisel’s extensive background includes work with Datex-Engstrom, a Finnish manufacturer of medical monitoring systems, and Access Cardio Systems.

Katherine Tsaioun

Addressing her experiences in the drug discovery service industry, Katherine Tsaioun, PhD, President and Scientific Director of Apredica, a discovery support company, will detail how she successfully marketed her company’s services to large pharmaceutical companies and other target customers. Before founding Apredica, Tsaioun managed teams at Mitotix/GPC Biotech, Surface Logix, and NitroMed.

Join the WPI Venture Forum on April 8th to learn what these three distinctive companies have in common, and hear how these professionals broke the traditional marketing strategy mold.

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Last modified: Apr 03, 2008, 09:00 EDT