Member News

Industrial Marketing Lectures Online

Shari Worthington, President of Telesian Technology Inc. gave several marketing lectures at the Instrumentation, Systems and Automation Society (ISA) conference in Chicago on October 25-26, including "Suspects vs. Prospects vs. Leads: Acquisition and Lead Conversion Strategies for the Industrial Markets" and "Guerilla Marketing for the Industrial Markets." She moderated a panel discussion of "A New Force in the Controls Industry: The Growth of Independent Control Integrators," which addressed the new and rapidly growing phenomenon of independent control and information systems integrators that are coalescing into a viable alternative to the major manufacturers, engineering consultants, and constructors who have long dominated large control projects. Copies of her presentations are available at http://www.telesian.com/techlibrary/index.cfm.

She also recently discussed industrial marketing and what manufacturers can do to turn their businesses around with Mass MEP Director Jack Healy on internet radio at http://www.business.voiceamerica.com.

Members: If your company has news to share, please email your press releases to ventureforum@wpi.edu. Releases may be edited and included on a space available basis.