Case Presenter

Vayusa Inc. (DBA MobileLime)

AJAY BAM,VP Products and Services, Vayusa Inc.

MobileLime®, a service of Vayusa, is the first U.S.-based company to allow consumers to make purchases through any mobile phone at participating merchants, increasing revenue while improving customer service and loyalty. MobileLime enables merchants to provide consumers with multiple payment options including traditional credit cards, checking accounts and prepaid accounts.

MobileLime offers the consumer a personalized shopping experience through the only true relationship based mobile marketing service. Consumers benefit from cardless reward programs, paperless coupons and special promotions that are targeted and personalized by the merchants they frequent. MobileLime works on all U.S. mobile phones and utilizes the power of text messaging and interactive voice response (IVR) to reach consumers with timely marketing information before, during and after the purchase transaction. Vayusa is replacing the paper- and plastic-based loyalty and coupon programs with cardless and paperless interactive solutions that improve customer service, increase convenience and speed of check-out. MobileLime solution has been launched in the marketplace with restaurants, supermarkets and pharmacies such as CVS.

Vayusa (MobileLime) is a Seapoint incubated company. To date, Vayusa has received more than $5 million in funding by strategic private venture capital investors including SeaPoint Ventures, Ignition Partners and Oak Investment Partners. MobileLime is based in the Boston area in Watertown.

We will be discussing Vayusa's burning post-financing questions, such as ways to balance preparations for future financing with the need to expand their service area, management team, and technology development.

MobileLime was cofounded by Ajay Bam, who now is VP of Products and Services.

Bam previously worked with Lehman Brothers as an IT specialist before attending Babson College for his MBA as an Olin Scholar. In addition, Bam has worked with MemIQ, an Internet startup in the business of e-archiving in Munich, Germany. He was the director of the Babson Technology Venture Group and a recipient of the Farleigh Dickinson Jr. Foundation's Global Manager Award. He holds an undergraduate degree in computer science from University of Mumbai - India, a master's degree in software engineering from East Tennessee State University and an MBA from Babson College.

Contact information:
Ajay Bam
Vayusa Inc. (DBA MobileLime)
85 Main Street, Suite 200
Watertown, MA 02472
Phone: 617.402.0689 extension 118
Email: abam@mobilelime.com
www.mobilelime.com