Marketing Your Company To Equity Investors

Contact: WPI Venture Forum, +1-508-831-5075

Tuesday, March 9, 2004, 6-9 p.m.
Worcester Polytechnic Institute, Campus Center Odeum

Worcester, MA - February 27, 2004 - Every entrepreneur needs to make some tough decisions about where to best spend their energy. The unwritten rule is that a written business plan is essential to obtaining investor interest. Unfortunately, most such efforts end up for naught. At the WPI Venture Forum on Tuesday, March 9, 2004, David Gumpert, President of Gumpert Communications, will address this particularly thorny issue, discussing the myths and realities of pitching to investors. A former entrepreneur, staff reporter with The Wall Street Journal, small business editor of the Harvard Business Review, and senior editor at Inc. Magazine, Mr. Gumpert is the author of seven business books, including "How to Really Create a Successful Business Plan" and "Business Plans that Win $$$."

Following Mr. Gumpert, the evening's case presentation will be by Louise MacDonald, CEO of Sansotec, a Beverly Farms, Massachusetts, company. Sansotec provides drug-free relief to millions who suffer with congested or difficult breathing. Their patented device, Sinus Cones, opens obstructed nasal cavities and enables easier breathing.

The WPI Venture Forum meeting will be held on Tuesday, March 9, 2004, at the Odeum Campus Center on the WPI campus in Worcester, MA. Registration begins at 6:00 p.m. and the meeting begins at 6:30 p.m. Registration cost is $10 individual, annual and lifetime members; and $20 nonmembers.

About the WPI Venture Forum

The WPI Venture Forum was created in 1990 to promote the entrepreneurial spirit and to serve those who engage in technology- based entrepreneurial enterprises by providing advice, support and education tailored to meet their needs. The forum fosters entrepreneurship through such activities as monthly programs, a business plan contest, a weekly radio show on News Radio WTAG (Saturdays, 5-7 pm, 580am), and a monthly newsletter.

The Venture Forum, as part of the Collaborative for Entrepreneurship & Innovation in the Department of Management at WPI, serves individuals who are seeking to begin their own technology-based businesses; founders, presidents, and senior managers of start-up or early-stage companies; senior managers of companies that are restarting or making a transition for one mode of operation to another; and employees leaving large companies due to a reduction in force or to start businesses.