Creating and Retaining Loyal Customers in Turbulent Times: The Leadership Challenge for CEOs

FOR IMMEDIATE RELEASE/May 22, 2003
Contact: WPI Venture Forum, +1-508-831-5075

Wednesday, June 18, 2003, 6-9 p.m.
Cap Gemini Ernst & Young's Accelerated Solutions Environment
600 Memorial Drive, Cambridge, MA

WORCESTER, MA (May 22, 2003) - In these unprecedented and challenging times, a powerful link to customers is essential for success. For most it is essential for survival. Creating and Retaining Loyal Customers in Turbulent Times: The Leadership Challenge for CEOs is an exclusive event for CEOs presented by the WPI Venture Forum, Accelerated Solutions Environment, and Fast Company Magazine's Company of Friends, Boston Chapter.

The event will feature Richard Whiteley, successful entrepreneur, consultant, and award-winning author who has presented to over 500,000 executives in more than 27 countries. As co-founder of The Forum Corporation, he helped build a 700-person global training and consulting organization that produced an average shareholder return of 36% per year over his 29-year tenure.

In an interactive setting, Mr. Whiteley will demonstrate how company leaders can utilize five proven strategies to create and retain targeted customers. Detailed in his BusinessWeek bestseller, Customer Centered Growth, the strategies are based on research with 200 companies on 6 continents. This executive briefing will provide attendees with a self-assessment process that enables each CEO or team of executives to determine how customer-centered their company is and what can be done to create greater customer loyalty.

The event is open to CEOs and their executive management team. Early-bird registration is $95 by June 12, 2003; after June 12, the price is $125. Register online at http://www.wpiventureforum.org or call (508) 831-5075.

Creating and Retaining Loyal Customers in Turbulent Times is sponsored by the WPI Venture Forum, Cap Gemini Ernst & Young's Accelerated Solutions Environment, and Fast Company Magazine's Company of Friends, Boston Chapter.

About the Accelerated Solutions Environment

The Accelerated Solutions Environment (ASE) combines a world-class facilitation team, patented, decision-making process, global knowledgebases, and innovative workspaces to enable organizations to make better, faster business decisions. Clients realize that to be truly adaptive in today's global market, organizations must move through the transformation process at an accelerated pace. This cannot be achieved using conventional methods with traditional timeframes. Cap Gemini Ernst & Young has a network of Accelerated Solution Environments throughout the Americas, Asia Pacific, and Europe. Additionally, the group's Mobile ASE capability can rapidly deploy a fully operational Accelerated Solutions Environment anywhere, anytime. Find out more at http://www.www.cgey.com/ase.


About the WPI Venture Forum

The WPI Venture Forum was created in 1990 to promote the entrepreneurial spirit and to serve those who engage in technology- based entrepreneurial enterprises by providing advice, support and education tailored to meet their needs. The forum fosters entrepreneurship through such activities as monthly programs, a business plan contest, a weekly radio show on News Radio WTAG (Saturdays, 5-7 pm, 580am), and a monthly newsletter.

The Venture Forum, as part of the Collaborative for Entrepreneurship & Innovation in the Department of Management at WPI, serves individuals who are seeking to begin their own technology-based businesses; founders, presidents, and senior managers of start-up or early-stage companies; senior managers of companies that are restarting or making a transition for one mode of operation to another; and employees leaving large companies due to a reduction in force or to start businesses.