Identifying and Delivering Your Message

FOR IMMEDIATE RELEASE/February 22, 2002
Contact: WPI Venture Forum, +1-508-831-5075

Worcester, MA - At a joint meeting of the Venture Forum and the Society of Professional Communicators (SPC), four speakers, each an expert in some aspect of communication, will engage audience members in their discussion, "Identifying and delivering your message." They will describe the basic principles of good communications as applied to every-day challenges of communicators and entrepreneurs. They will also examine common pitfalls in both oral and written communications and suggest ways to avoid them.

No matter what medium you choose, effective communication depends on several essential elements: fully understanding your own mission and message, knowing your audience so that you can communicate in their terms, and focusing on the most important components of your message. Panelists will discuss these fundamentals as well as tools and techniques to make a message dynamic and powerful.

The WPI Venture Forum meeting will be held on Tuesday, March 12, 2002, at 6:30 p.m. in the Campus Center, Odeum Room (please note the change in location of the meeting), on the WPI campus with registration beginning at 6:00 p.m. Admission is $10 for individual annual and lifetime members, $20 for non-members. To register, call 508-831-5075 or visit www.wpiventureforum.org.

They will also address some of the most common communications hurdles: now knowing how to reach the people who count - not having enough money or time to spend on communications - nervousness about public speaking - uncertainty about presentation style - vague objectives. Panelists will suggest ways to meet these challenges and others that are often shared by people whose success depends on their ability to communicate.

This meeting will follow a different format; there will be no guest speaker, case presenter and panel review. However, in addition to the expert advice of the four communications specialist, the audience will enjoy the usual networking break and entrepreneur spotlight.

Panelists

Joan Fouhy is president of Business Expressions, a corporate communications firm she established in 1982. Much of her writing and consulting is focused on helping organizations identify their vision, values and sense of mission, leverage change and communicate complex issues.

Tom Kennedy is an Associated Press award-winning broadcaster and teacher of strategic communication. He has more than 20 years of on-air media experience and ten years of strategic communications consulting experience with CEOs and senior executives of international companies such as IBM, Roche, MIT, Fleet and others.

Janice Lindsay began her business-writing career in 1977, when she joined the public relations department at Norton Company as a junior writer. She was director of internal communications and executive speechwriter when she left Norton's, now part of Compagnie de Saint-Gobain - in 1992 to start her own company, Janice Lindsay Communications.

Phyllis Thesier, is a nationally certified speech and communication pathologist and a consultant for professionals in business and industry. Partnering with media, diversity, cultural and other specialists, she teaches effective communication skills that enhance presentations in various professional forums.

About The WPI Venture Forum

The WPI Venture Forum (www.wpiventureforum.org) was created in 1990 to promote the entrepreneurial spirit and to serve those who engage in technology-based entrepreneurial enterprises by providing advice, support and education tailored to meet their needs. The forum fosters entrepreneurship through such activities as monthly programs, a business plan contest, a weekly radio show on News Radio WTAG (Saturdays, 5-7 pm, 580am), and a monthly newsletter.

The Venture Forum, as part of the Collaborative for Entrepreneurship & Innovation in the Department of Management at WPI, serves individuals who are seeking to begin their own technology-based businesses; founders, presidents, and senior managers of start-up or early-stage companies; senior managers of companies that are restarting or making a transition for one mode of operation to another; and employees leaving large companies due to a reduction in force or to start businesses. Its member are all volunteers from the local business community: entrepreneurs, venture capitalists, accountants, lawyers, consultants, and other service providers who work with entrepreneurs, as well as several member so the WPI faculty, staff, and alumni. A volunteer executive board made up of WPI alumni and other leaders of regional businesses and service organizations directs the forum.


About the WPI Venture Forum

The WPI Venture Forum was created in 1990 to promote the entrepreneurial spirit and to serve those who engage in technology- based entrepreneurial enterprises by providing advice, support and education tailored to meet their needs. The forum fosters entrepreneurship through such activities as monthly programs, a business plan contest, a weekly radio show on News Radio WTAG (Saturdays, 5-7 pm, 580am), and a monthly newsletter.

The Venture Forum, as part of the Collaborative for Entrepreneurship & Innovation in the Department of Management at WPI, serves individuals who are seeking to begin their own technology-based businesses; founders, presidents, and senior managers of start-up or early-stage companies; senior managers of companies that are restarting or making a transition for one mode of operation to another; and employees leaving large companies due to a reduction in force or to start businesses.